CPM Calculator for Advertising & Marketing Plans
Estimate campaign reach, cost per impression, and total media spend. Enter any two of CPM, Budget, or Impressions to get the third instantly. Add rows to plan channels, compare CPMs, and see a blended CPM for your campaign.
| Channel | CPM | Budget | Impressions | Freq | Reach | Description | |
|---|---|---|---|---|---|---|---|
| Totals | — | — | — | — | — | ||
Tip: enter any two values in a row and the calculator highlights the solved field.
Plan visualisation
Impressions by channel
Budget share by channel